Found insideWords make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing. "The Product Manager's Handbook" is the essential guide to successful product management in today's fast-changing business world. Part of this book's journey includes explaining the four important aspects of successful products: vision, strategy, rapid learning, and team. It is important to have a great mix of all these ingredients. Found inside – Page 412There are still product organizations where Software Product Management is either ... from its product managers and the Software Product Management function ... Found inside – Page viiiSection 2 Business Functions In this second section the focus is on how the unique characteristics of digital products impact tactical level management ... Found inside – Page 6Speech at American Marketing Association Meeting, Chicago, December 29, 1964 Stuart U. Rich. dealers , architects , builders , and home buyers . Adoption of the Product Management Concept Slide # 4 Product Management Functions The ... This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Found insideCreating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. Found insideThey represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. Found inside – Page 12It is within the merchandise and marketing section of the company that most of the product management functions are carried out. Found insideThis is essential reading to remain relevant tomorrow." —Frerk-Malte Feller, Workplace by Facebook "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" —Sarah ... Found inside – Page iiIn Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Found inside – Page 222To achieve a constructive, successful collaboration with these other functions, software product managers can use two levers: First, they need to exercise ... Found insideThis book will help you become a better product leader. Found insideAnd in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Found inside – Page iThe book covers: How empowered product teams are different from the "feature teams" used by most companies to build technology products Recruiting and coaching the members of product teams Creating an inspiring product vision and product ... Found insideHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. Found inside – Page 396 he relationship between the product management personnel and the sales ... The sales people feel that the product manager usurps many of their functions ... Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. Found inside – Page 34The Product Management book for technical Product Managers and Product ... It plays a role in the use of products of which functions are to be used how. Found inside“We need better approaches to understanding and managing software requirements, and Dean provides them in this book. Found insidemanagers make sure that all team members are doing what they promised to do to ... Both product management and project management functions are necessary to ... Found inside – Page 86Especially strategical functions in Product Management decisive for successful production are characterized by very long lead times. Found inside – Page 9Maintaining regular reviews with production , promotion and sales operations . Note how this function description fits with the common view of ' marketing ' ... Here, in Dr. Shingo's final book, he gives us a comprehensive system for the improvement of production functions. This book's broad scope encompasses such diverse topics as Value Engineering, CAD/CAM techniques, and information management. Found insideIn Large-Scale Scrum , Craig Larman and Bas Vodde offer the most direct, concise, actionable guide to reaping the full benefits of agile in distributed, global enterprises. Found insideThe aim of this book is to present the terminology, applications, trends, and developments in Product Lifecycle Management (PLM). Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. How do I think about customers and solutions? Why does my organization behave the way it does? Can I help others to think long-term, or do I need to think for them? This book captures the inner life of product champions. And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. This book will help readers to align their product strategy by identifying the most viable product, setting up and measuring time-bound metrics, developing a clear product roadmap, and eliminating waste. Found inside – Page 57But what about the definition of product management or product line management? Product managers function closely like program managers. The book is loaded with tips and best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. Found insideGrab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. This volume presents a concise and well-organized analysis of new research directions to achieve these goals. Products with integrity perform superbly, provide good value, and satisfy customer's expectations in every respect, including such intangibles as their look and feel. Found insideWhy do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. Found insideIf you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the ... Found inside – Page 44Philosophers guide for aspiring Product Managers Dilip Karthik J ... The software product manager depends on various company functions to realize the ... Found insideThis book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. Found inside – Page 42If software product management is implemented as a unit in the ... Alternatively, the software product management function can be staffed with enough ... Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, ... Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook.