Found inside – Page iChapter 23 of this book is open access under a CC BY 4.0 license at link.springer.com. This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Found insideNewsonomics pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them. Found insideInsightful and impassioned, this short book provides a much-needed assessment of the future for New Zealand journalism in a troubled world. Found inside – Page iIn this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Found insideThis volume offers a comprehensive, up-to-date survey of the present and future impact of these modern technologies (including word processors, videotex and video and digital optical discs) on professional, business and scholarly research ... How are audiences manufactured, valued and sold? With a focus on the electronic media (television, radio and the Internet), this text explores the unique characteristics of the audience as an economic product. Found inside – Page 300... TV and radio audience research ; marketing , commercial , government , institutional and information services ; AGB / Knapper ... G Spocialisation : ad hoc surveys , both consumer and business ; qualitative and quantitative research ; national omnibus sample 5,000 Analyse ... weekly food - store observation service ; listings of 3,000 liquor store , food - store addresses GfK Nederland Address : Benelux ... This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, ... Found inside – Page 74Using new technology offers few certainties: radio audience measurement meters ... asleep or is profiting from a commercial break to turn attention from the ... This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. Found inside – Page 51Local Radio and Television in Europe Nicholas W. Jankowski, Nick Jankowski, Ole Prehn, J. G. Stappers ... The general development of listening to community radio can be seen in the annual audience survey conducted by ... Station financing The financing of non - commercial community radio stations is a mixture of both cash economy and voluntary labour . ... 40 20 0 1985 1986 1987 1988 1989 1990 Coverage Share of listening Source : GfK / OBSERVA for Danmarks Radio Fig . 1. Found inside – Page 877France has its own commercial audience measurement company, Médiamétrie, ... the United Kingdom's: commercial stations had joined the radio and TV spectrum, ... Found insideI enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Found inside – Page 259... and nursing homes Packaged goods Warehouse audits TV commercial Scanner data measurement Copy testing New - product ... TV viewing meters TV viewing Mail panels Phone interviews ( NFO ) Media usage Radio - TV audience measurement ... research Product and media ( via Simmons ) survey Advertising research Packaged goods Research for Unilever 5 . ... GFK 8 . MRB Group ( J . Walter Thompson ) 9 . Research International ( Ogilvy Group ) 10 . Infratest Forsching KG ... Found inside – Page 465A network of local television stations was created in 1999 : the Croatian Commercial Network ( CCN ) is a production company whose programmes ... According to audience survey results published on their website , some 30 per cent of the population of Zagreb , Split , Rijeka and Osijek ... GfK , Croatian media space 2002 . Found inside – Page iThis book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplinary research in the field of consumer food perceptions, sensory evaluation, product image and risk research, delivers a unique ... Found inside – Page 7Classic FM's Party in the Park LOO 69 % of Classic FM listeners are aged 55 + * This advertisement is placed by ... No.1 commercial radio station * * Source : GfK Broadcast Media Survey September 13th - December 12th 2004 Adult reach . Found inside – Page 291The prime example has been audience measurement. Commercial measuring methods use special hardware in panel households, like the GfK meter in Germany ... The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation. Found inside – Page 91The agreement will take effect as and when Arbitron commercializes the new audience ratings technology in Riverside - San ... In addition , the Radio Research Consortium , Olney , Md . , which focuses on non - commercial radio station research , has ... Six polling and market research companies , AGB Nielsen of the U.K. , GfK of Germany , Medián of Romania , RI ... Awards / rankings Fairfield , Conn . , research company Survey Sampling International has been awarded the 2008 ... This second edition of Future Radio Programming Strategies seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Praise for Sami Shah: ‘Humour at its most vigorous and unsparing' — Kirkus Reviews ‘Stylish . . . newsy, bitingly funny' — Sunday Telegraph ‘Raw, funny and inspiring' — Wendy Harmer With correction slip dated June 2016. Dated May 2016 Web ISBN=9781474131681 Found inside – Page 206by Arbitron,* 21% of the listening public said that AM/FM radio has a “big ... †MRI, now a subsidiary of the German GfK Group, conducts The Survey of the ... This text presents marketing research concepts in a highly applied and managerial way. This is the only Australian/New Zealand text which balances qualitative and quantitative aspects within its field. The text is organized into 6 parts. Found inside – Page 141In addition , as mentioned earlier , public TV stations can air commercials only at certain times and for a limited number of ... For this purpose , GfK set up a representative audience panel . ... it must resort to other means such as indirect surveys or opinion polls to come up with figures about audience quantity and quality . Found inside – Page 712Number ( NA ) 13,331 13,563 13,525 13,660 13,837 13,977 14,253 14,420 AM stations Number 4,685 4,804 4,794 4,774 4,757 4,754 4,776 4,786 4,790 FM commercial ... Found insideThus, the book provides interesting research findings from a wide range of countries and contexts. This book was developed in the framework of WebDataNet’s Task Force 19. Found insideChallenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual." Found insideAnyone with a serious interest in the operation of the media industries or popular culture should read this book. Found inside – Page 359Besides that, there is a large body of representative commercial studies on media use, ... broadcast media such as television and radio or print media like ... Dirty Politics continues the story that began in Hager's best-selling book The Hollow Men, investigating the way that underhand and deceptive politics poisons the political environment for everyone. Found insideThis open access book describes how the numerous arrivals of asylum seekers since 2015 shaped reception and integration processes in Europe. A survey of media in Wales - across print, broadcast and online and in Welsh and English - and includes data and commentary. Insideinsightful and impassioned, this short book provides a much-needed assessment of the answers are derived from users-and-gratifications. Audience quantity and quality survey research to deal with the world composition of television.... 40 20 0 1985 1986 1987 1988 1989 1990 Coverage Share of listening Source: GfK / OBSERVA for Radio. 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